Build it and they won’t come

Starting a software product? A software company? An Open Source software product? A consulting company?

And do you refuse to do that nasty thing called marketing?

How to find customers

This is the wrong question. Ask yourself, “How can customers find me?”

This sounds trite, but understanding this is a crucial first step in understanding online marketing.

Ask yourself, “How can customers find me?”

On Attending Conferences

When you run your own company, and are personally footing the bill, conferences are a time sink and money sink. You seldom get much to show for it, expect a promotional pen or two. Yet I keep going to them. Here’s why.

Like-minded People

How to respond to advice

I’m active on a couple of online forums where software creators, both actual and would-be, ask for advice. Sometimes I’m the one asking for advice.

It is easy to hear the advice and then explain to the advice-giver why they are wrong, or why their advice is…