Open in app
Sign inGet started
Marketers, Rethink What Your #SocialMedia Should Be Doing

Marketers, Rethink What Your #SocialMedia Should Be Doing

For the longest time, marketers have had the wrong expectations from social media.
Go to the profile of Samit Malkani
Samit Malkani
Latest
The #SXSWInteractive Journal, Day 3: TARDIS Time!

The #SXSWInteractive Journal, Day 3: TARDIS Time!

The Doctor has nothing — nothing — on SXSW.
Go to the profile of Samit Malkani
Samit Malkani
The #SXSWInteractive Journal, Day 2: ATAP Trumps #MobileSaturday

The #SXSWInteractive Journal, Day 2: ATAP Trumps #MobileSaturday

Day 2 of #SXSWInteractive began with better weather. Honestly, I was beginning to feel a bit cheated by the rain and cold that hit Austin…
Go to the profile of Samit Malkani
Samit Malkani
The #SXSWInteractive Journal, Day 1: POTUS Steals The Show

The #SXSWInteractive Journal, Day 1: POTUS Steals The Show

I’ve had the privilege to be deputed to attend SXSW Interactive this year. It promises to be an event full of some really great talks, and…
Go to the profile of Samit Malkani
Samit Malkani

Is TV Broken?

Stray thoughts on the changing nature of entertainment in the post-digital age
Go to the profile of Samit Malkani
Samit Malkani

Creative Inspiration: Basil Fawlty returns; a film about French fries; an awesome Xmas card; and…

The first week of the year, and there’s already some lovely work to catch up on.
Go to the profile of Samit Malkani
Samit Malkani
What I’ve Learned About Digital Design In 2015

What I’ve Learned About Digital Design In 2015

Principles for app and mobile web design in India. Told in the key of R2.
Go to the profile of Samit Malkani
Samit Malkani
Creative Inspiration: Lifebuoy Chamki, Samsung Self-Portraits, John Lewis’ Christmas Fable and…

Creative Inspiration: Lifebuoy Chamki, Samsung Self-Portraits, John Lewis’ Christmas Fable and…

The work of the week, in my book. It takes a lot to beat Lifebuoy’s Gondappa work for their “Help a child reach 5” project — and the team…
Go to the profile of Samit Malkani
Samit Malkani

Creative Inspiration: Racing On Google StreetView, Starbucks’ Interactive Coffee Experience…

As part of their annual “Fastest Seats In Sports” campaign, Honda unveiled this crazy mashup of racing games and StreetView. Race on any…
Go to the profile of Samit Malkani
Samit Malkani
Creative Inspiration: Creepy wearables, breast cancer cream, Honda and India In A Day

Creative Inspiration: Creepy wearables, breast cancer cream, Honda and India In A Day

It won’t track the time you’ll take to complete the Airtel Delhi Half-Marathon; but it will track how much time you have left in this…
Go to the profile of Samit Malkani
Samit Malkani

Creative Inspiration: Timeless Coke, football Gods, apps for the blind and more

There’s no denying that Coke is a timeless, iconic brand. And, by resurrecting one of their old classic ads, they’re working to remind…
Go to the profile of Samit Malkani
Samit Malkani
About What Is An Insight?Latest StoriesArchiveAbout MediumTermsPrivacyTeams