REFORM ADVERTISING

…before it is too late

Negotiating for News

The Principles at Stake With Facebook, et al

Google Signs a Friendship Pact with Euro Publishers

Bring me the hed of Jackie

Externally focused vs. internally focused journalism. Content vs. service…

To a faster — and distributed — web

Last May, shortly after Facebook announced its Instant Articles, Google held its first Newsgeist…

WTF is promoted-native-brand-voice-sponsored-content? It’s an ad. That’s WTF it is.

Playing Leapfrog & Werewolf with Google & Facebook