In defending targeting, I am not defending Facebook, I am attacking mass media and what its business model has done…
We keep looking at the problems of fake news and crap content — and the advertising that feeds them — through the wrong end of the periscope, staring down into the depths in search of sludge when we could be looking up, gathering quality.
Today CUNY’s Tow-Knight Center for Entrepreneurial Journalism and Contently released a study of consumer confusion about the labeling of native advertising. Among the findings:
I’ve been waiting for this: the leak in the native advertising balloon.
Tablets were going to save the news business. Not so much. Paywalls were our salvation, damnit. Nope. Native advertising is our future. Think again.