Netflix’s new brand unveiled

(Est. 1997) “Netflix is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series.”
Netflix needed a brand through-line: a conceptual and…

Is there a Difference Between Product & Brand? Yes!

Is there any difference between a product and a brand? On the surface it probably seems like there is no difference. But when you dig a little deeper, there actually is a big difference between a brand and a product — a huge one. To sum it…

The awesome work behind Microsoft Windows 10 Hero wallpaper

Like every other version of Windows, Microsoft has created a special desktop wallpaper for Windows 10. While Microsoft opted for daisies in Windows 8 and an aurora in Windows Vista, the default Windows 10 wallpaper uses a…

Benefits of the NEXT BIG THING

Social Media — temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Here’s a look at just some of the ways social media marketing can improve your business:

1. Increased Brand Recognition. Your social media…

Choose the right branding agency

You’re ready to develop a new brand or you decide to evolve your existing brand. & you’ll quickly realize that you’re filled with options — from freelancers to branding agencies, options to finalize the right branding partner.

Finding the best &…