MasterCard’s Makeover : Rebranded version of ‘Priceless Possibilities’

MasterCard’s (known as Interbank in 1966 and MasterCharge till 1979) logo and name has changed since 1968, and at the core, the two overlapping circles in shades of red and yellow have remained the same…


The story behind Uber’s bits and atoms

When asked about the (old) Uber logo yesterday, the CEO and co-founder Travis Kalanick commented : “Have you ever looked at someone’s hairstyle and thought ‘Oh my, you peaked in the 1990s?’”


Medium’s got a new look!

Ever since Medium first launched in beta three years ago, it has sported a logo that is simple, elegant, and strong, big, bold, black-and-white slab-serif M, from the font Stag.


The brand new Asana

Asana has got a new look, and that’s what they had been working on for the past several months. Teams across the globe in every industry — from fast-growing tech companies like Pinterest and Uber, to organizations like the United Way and NASA, to global brands like Disney and Verizon — use…


Is your brand a hero, lover or a rebel?

Coke inspires. Patagonia awakens the explorer and begs us to experience the natural world. Victoria’s Secret evokes the seductive lover when we buy sexy lingerie. Nike fuels greatness, and charity: water makes us want to donate our birthday money to help…

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