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Week 2 — Are we building something people want?
Week 2 — Are we building something people want?
After a few weeks of working to get potential clients to test our Budget Allocation beta, and hustling to deliver what we promised, we…
Gonzalo Olmedo
Feb 19, 2021
Learnings from the Weather App: how accuracy matters in Predictive Marketing tools
Learnings from the Weather App: how accuracy matters in Predictive Marketing tools
Every day we rely on forecasts and predictions to make decisions. The most immediate example that may come to mind is the Weather. How…
Juan Moran
Feb 9, 2021
How AI is impacting Budget Allocation decisions.
How AI is impacting Budget Allocation decisions.
In today’s marketing landscape, with advertising inventory proliferating across multiple channels, maximizing returns has become a complex…
Gonzalo Olmedo
Nov 26, 2020
Sodas, Zombies and inappropriate Dairy Questions
Sodas, Zombies and inappropriate Dairy Questions
Why Localization matters for App Growth and is more than just Translation: it´s Culturalization
Juan Moran
Sep 18, 2020
5 Tips to Succeed in TikTok Ads
5 Tips to Succeed in TikTok Ads
Tik, Tok, Tik, Tok… from 15 to 60, every second counts, you can have millions of people in the palm of your hands, watching what you have…
Leandro Santos
Aug 12, 2020
What is a CSM?
What is a CSM?
A Customer Success Manager is the one responsible for developing customer relationships to improve client retention, happiness and loyalty…
Rafael Kieling
May 13, 2020
Sharing Knowledge: Apple Search Ads a media that every advertiser should try
Sharing Knowledge: Apple Search Ads a media that every advertiser should try
In this Share Knowledge, we talk about Apple Search Ads. How does it work, different ways of setting up a campaign and some important best…
Rafael Kieling
May 5, 2020
Sharing Knowledge: It’s time to stop the spread of fixed CPI/CPA campaigns-Winclap
Sharing Knowledge: It’s time to stop the spread of fixed CPI/CPA campaigns-Winclap
Today we are going to talk about one of the most polemic topics of the mobile industry when it comes to user acquisition: Fixed CPI/CPA…
Rafael Kieling
May 5, 2020
Free BI for you!
Free BI for you!
As CEO of Winclap, I’ve seen that many of our clients are struggling with the economic downturn caused by COVID-19.
Rafael Kieling
Apr 21, 2020
Covid-19: The Untold Future of the Mobile Industry
Covid-19: The Untold Future of the Mobile Industry
We are living something that we’ve never experienced before. This situation affected every country almost simultaneously. And suddenly…
Rafael Kieling
Mar 31, 2020
Human Gods? Super Societies? Let’s see.
Human Gods? Super Societies? Let’s see.
At first, it seemed something unthinkable, but eventually, each day it impacted us more. To such an extent, that most of us in every…
Rafael Kieling
Mar 19, 2020
Working from Home: 7 Tips to be productive
Working from Home: 7 Tips to be productive
The world is facing a big challenge right now with the COVID-19. The good news is that several companies are being conscious of this and…
Rafael Kieling
Mar 18, 2020
El trabajo en tiempos de coronavirus
El trabajo en tiempos de coronavirus
Trabajamos juntos, desde nuestras casas.
Rafael Kieling
Mar 16, 2020
Time Management: 6 ways to easily improve your productivity
Time Management: 6 ways to easily improve your productivity
Are you feeling that lately, you don’t have time to complete all your daily tasks on time?
Rafael Kieling
Mar 9, 2020
Webinar: How to Develop an Incrementality Test in Programmatic?
Webinar: How to Develop an Incrementality Test in Programmatic?
Understanding if a media channel is bringing incremental users is a key factor to allocate budget and invest smarter.
Rafael Kieling
Mar 6, 2020
AI & Marketing: Closing the gap between Data & Creativity
AI & Marketing: Closing the gap between Data & Creativity
After years of building tech and knowledge working with the top digital advertisers in multiple verticals, Winclap is opening its platform…
Rafael Kieling
Mar 4, 2020
Creatives: How to cheat banner blindness with performance ads
Creatives: How to cheat banner blindness with performance ads
Getting the attention of potential users is getting much harder every day. We’ve been bombarded by information and messages since we can…
Rafael Kieling
Mar 2, 2020
Webinar: Best Practices to grow on mobile gaming
Webinar: Best Practices to grow on mobile gaming
Mobile gaming is growing a lot, but with so many metrics to keep an eye on to be ROAS positive, you need a solid growth strategy.
Rafael Kieling
Feb 20, 2020
Winclap for Marketers — Are you ready to Advertise on Tik Tok?
Winclap for Marketers — Are you ready to Advertise on Tik Tok?
Get the answer for all your Tik Tok questions with our first Winclap for Marketers and find out if your brand is ready to Advertise on it!
Rafael Kieling
Feb 18, 2020
Re-engagement & User Funnel: A perfect match to engage users
Re-engagement & User Funnel: A perfect match to engage users
Running UA strategies is good to acquire new customers, but they aren’t enough to make them love you.
Rafael Kieling
Feb 13, 2020
Programmatic: Should I segment my user acquisition campaigns?
Programmatic: Should I segment my user acquisition campaigns?
If we analyze user personalities and actions, we are not all the same. We behave and consume differently. So it seems pretty obvious that…
Rafael Kieling
Feb 4, 2020
6 Step-by-Step to hack your performance creative strategy
6 Step-by-Step to hack your performance creative strategy
In a digital world full of channels, sizes, interactions, rewarded, displays, banners, natives, playables, gifs, videos, VR, AR & more, I…
Rafael Kieling
Jan 24, 2020
What’s Your Growth Plan? 6,140 Mobile Apps Are Released Every Day
What’s Your Growth Plan? 6,140 Mobile Apps Are Released Every Day
Every mobile app marketer needs users that engage with their app. As simple as it may sound, this is hard work.
Rafael Kieling
Jan 24, 2020
Webinar: Como incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento
Webinar: Como incorporar Programmatic a tu estrategia de user acquisition sin morir en el intento
Programmatic On Demand Webinar: En este webinar Pía Balghera de Despegar y Ettiene Guébriant de Gazeus Games nos van a contar todo lo que…
Rafael Kieling
Jan 23, 2020
The Mobile Tree of Growth
The Mobile Tree of Growth
The best guide to help you build a strong, powerful and effective app growth strategy.
Rafael Kieling
Jan 23, 2020
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