Wolfgang Bremer’s Thoughts on Design

Starbucks’ iOS app must have a zero percent sign-up rate for Canadians

Or why user-testing is so important

Recently I moved to Canada (wohoo!) and now I’m doing all the techie stuff like installing apps, getting loyalty cards or…

Copywriting is an essential part of good UX

I know every designer is busy. As is every product person. (As is everybody else.) Still, please don’t cut short on copywriting. It is an essential part of a good user experience.

Why does Pinterest use this kind of toast confirmation? [short design critique]

A toast notification is a short confirmation or error message which shows up after a user action has been performed. Often these toasts are displayed either at the top or at the bottom…

Let’s not offload this work to the user [short design critique]

Today I’ve updated my iPad Pro to iOS 12. Now, I’m happy to admit that it’s only a 32GB iPad and I’m also happy to admit that I’m kind of an app hoarder, so yes, it’s quite full.