The Engagement Triangle

The purpose of The Engagement Triangle is to provide a planning framework for anyone who wants to design engagement…

Why branding needs a different rap.

I just read an article called “The Basics of Branding” in Entrepreneur Magazine. Quite frankly…

What is your real competitive advantage?

Competitive advantage is a term that comes up in conversations often. Ask anyone you know…

Branding that makes a difference. The future of branding.

How to get the most out of design for your brand and business.

The smartest businesses are starting to…

Innovating outside the R&D lab

Case: Nordic Spirits Lab

Why blind tasting sucks.

Today one of our clients at Wonder Inc. told us about how one of their beverages had done poorly in a blind taste…

Designing the Future of Business

Last week I had the privilege to deliver a keynote speech about design thinking (I’m just going to…

“I’m not creative”

If you are one of those people who believe this about yourself, you might just find yourself working amongst robots in the coming years. While robots are cool, they are not so much fun to hang out with at the company summer retreat.

The one quality that all creative people share.