Modern GTM Will Break The CRM

Modern GTM has caused a fundamental shift in the market by creating 10x…

The Promise Of A Product-Led Growth CRM

Product-Led CRMs bridge the gap between product analytics and…

Building a Revenue Architecture on Top of a Modern Data Stack

Buy vs. Build in GTM Data Automation

Key considerations when deciding to buy vs. build workflow…

Re-Inventing Workflow Automation For The World Of Data

Product Usage: An Undervalued Buying Signal

SaaS has enabled product usage data to become a key buying signal. Previously in the…

Workbase joins Hightouch to accelerate Data Activation for Product Led Growth

Workbase was founded to help B2B GTM teams leverage their data warehouse to send alerts, create leads, and add contacts to campaigns.