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Thoughts on human-centeredness from Centre of Gravity Consulting
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Agriculture or ‘Paan ka Dukaan’
Agriculture or ‘Paan ka Dukaan’
Bharatbhai is 30 years old. And single. He owns about 3–4 acres of land in the cotton and groundnut-rich belt near Rajkot. For someone who…
Rajesh Kumar S
Oct 7, 2020
Small Giants-The story of Veena Stores
Small Giants-The story of Veena Stores
This is the story of a small giant from Bangalore. One that has been around for over 4 decades. It seems to be a brand that has been built…
Rajesh Kumar S
Oct 3, 2020
The Alchemy of Conversations
The Alchemy of Conversations
Pure conversations, I have felt, are the times we listen the best. Great conversations have a flow that seems to dissolve the identity…
Rajesh Kumar S
Sep 7, 2020
The myth at the heart of leadership
The myth at the heart of leadership
As the world of business gets increasingly complex, so are the demands that are made of leaders who run organizations. More than ever…
Rajesh Kumar S
Sep 1, 2020
The shifting of industrial forces- the coming of the 2nd generation store owners.
The shifting of industrial forces- the coming of the 2nd generation store owners.
For us at Centre of Gravity, the sales channel is as critical for strategy development as customers. It short-circuits industry…
Chidambaram N Vijaykumar
Aug 26, 2020
Humanizing the company vision
Humanizing the company vision
There have been volumes of work published around the idea of vision, mission, and values — the fundamental building blocks of any…
Rajesh Kumar S
Aug 19, 2020
How to listen empathetically. Challenge #3 — distractions!
How to listen empathetically. Challenge #3 — distractions!
(The last article of the four part series)
Chidambaram N Vijaykumar
Aug 12, 2020
How to listen empathetically. Challenge #2 — non-verbal communication!
How to listen empathetically. Challenge #2 — non-verbal communication!
(The third article of the four part series)
Chidambaram N Vijaykumar
Aug 9, 2020
Reframing social stereotypes — Brands Wanted..
Reframing social stereotypes — Brands Wanted..
There are many societies that exist amongst us; divided by powerful, invisible walls. Educated vs. uneducated, those who belong to one…
Rajesh Kumar S
Aug 9, 2020
How to listen empathetically. Challenge #1 — selective listening.
How to listen empathetically. Challenge #1 — selective listening.
Our consulting work at Centre of Gravity depends a lot on understanding & researching people as human beings first and customers later…
Chidambaram N Vijaykumar
Aug 6, 2020
Discredited by a pandemic
Discredited by a pandemic
Saad is a plumber from a state called Bihar in India. He works in Bengaluru, a city in the southern part of India, almost 1000 miles from…
Rajesh Kumar S
Jul 31, 2020
Marketing has lost its power. And now it needs to take it back.
Marketing has lost its power. And now it needs to take it back.
Marketing should focus less on the promotion part of their activity and shift to building relationships with customers part of their act
Navin Narayanan
Jul 30, 2020
How to listen empathetically.
How to listen empathetically.
This is a four-part article on our reflections on listening based on our experience as strategists, as researchers, as a parent, as a…
Chidambaram N Vijaykumar
Jul 24, 2020
He picks me, he picks me not…
He picks me, he picks me not…
I usually find myself spending a lot of time in the junk aisle at the supermarket and I started to wonder why, & this is why…
Shraddha Ganesh
Jul 22, 2020
Lessons from Corporate Mystics
Lessons from Corporate Mystics
Over the last two decades I have had the opportunity to interact and closely observe many corporate leaders. There is this one group of…
Dilip Shankar
Jul 15, 2020
Ten principles of rural ethnography
Ten principles of rural ethnography
Of the various forms of research, few come close to ethnography in terms of its experiential power to evoke a really deep understanding of…
Rajesh Kumar S
Jul 15, 2020
The Women’s Table
The Women’s Table
It was 2016. I was at Yale University as part of a program, that I had enrolled for. One of the initial rituals was to take the attendees…
Rajesh Kumar S
Jun 28, 2020
In Praise Of Shadows
In Praise Of Shadows
I recently stumbled upon a beautiful slim book on Japanese aesthetics — “In Praise of Shadows.” This is written by the doyen of Japanese…
Dilip Shankar
Jun 25, 2020
Rising above the influencer.
Rising above the influencer.
Calling for the end of influencer marketing
Navin Narayanan
Jun 23, 2020
Reclaiming one’s identity
Reclaiming one’s identity
Why would anyone let go of a cushy government job in the state liquor department? Think of the perks! That too to take up farming. It…
Suvrata Mudambi
Jun 21, 2020
Insight Communities need to be more about building communities. Not creating a new pool of lab rats
Insight Communities need to be more about building communities. Not creating a new pool of lab rats
“I ain’t lookin’ for prayers or pity I ain’t comin’ ‘round searchin’ for a crutch I just want someone to talk to And a little of that…
Navin Narayanan
Jun 17, 2020
Contradicting yourself may be a sign of growth
Contradicting yourself may be a sign of growth
My father suffered from dementia. In that state, he contradicted most of what I knew about him- his behavior, mannerisms, beliefs and his…
Dilip Shankar
Jun 16, 2020
One step at a time :)
One step at a time :)
Life has been pretty comforting and breezy since I moved to Bangalore. Work was enjoyable, I had started to feel independent, my mornings…
Shraddha Ganesh
Jun 12, 2020
A time to find home
A time to find home
We step out of our homes, not too often. At most times never. When we do venture out in the odd instance, we stay too close and take the…
Rajesh Kumar S
Apr 26, 2020
Listening to the rains
Listening to the rains
The early summer rains were like the first explorers. They were the first to move out of their homes, those clouds — those wandering white…
Rajesh Kumar S
Jan 1, 2020
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