Behind the Scenes with a Transcreation Manager

Tag’s own Eva Krocakova gives us the scoop.

Hanukkah, Chanukah or Khanike?

Hanukkah’s diverse traditions and evolution are perhaps best captured in the debates surrounding its…

Eerie Etymology: The Obscure Origins of Halloween Words

Articulating Crisis: The Linguistics of Climate Change

Language Endangerment and Revitalization

“A language is a dialect with an army and navy.” — Max Weinreich, Yiddish linguist

Meet a Linguist: Luiza Leal

Here at Tag, our localization team boasts a wide network of amazing in-market creatives who give local…

The Many Faces of Santa Claus

If you were to ask any American what Santa Claus looks like, they’d likely respond, “a large man with a big…

Etymological Distraction: The Mystery of Fiasco

A Quick Guide to Achieving Authenticity in Storytelling