Go to Writing by IF
About
Writing by IF
Trust is the new experience, and it’s for all of us to design. Follow for blog posts on design, technology and trust by the team at IF.
Note from the editor

Trust is the new experience.

Editors
Go to the profile of Sarah Gold
Sarah Gold
Designing for trust. Founding partner and CEO @projectsbyif
Go to the profile of Projects by IF
Projects by IF
IF is a strategy and design studio, we help you build trustworthy digital experiences.
Go to the profile of Peter Wells
Peter Wells
BlackpoolFC, books, tech, people, policy & delivery, realist. Hopes to make stuff work for everyone.
Go to the profile of Dev Morgan
Dev Morgan
Shaping + making things. Prev Product Lead @ustwo, @projectsbyif, echo health. See workby.dev
Go to the profile of Valeria Adani
Valeria Adani
Partner at Projects by IF. Parmesan cheese lover, retired violinist, new mum , Italian immigrant and lifelong service designer.
Writers
Go to the profile of Sarah Gold
Sarah Gold
Designing for trust. Founding partner and CEO @projectsbyif
Go to the profile of Dev Morgan
Dev Morgan
Shaping + making things. Prev Product Lead @ustwo, @projectsbyif, echo health. See workby.dev
Go to the profile of Peter Wells
Peter Wells
BlackpoolFC, books, tech, people, policy & delivery, realist. Hopes to make stuff work for everyone.
Go to the profile of daniel harvey
daniel harvey
Creative Director, UX Designer, Writer. I write #20MinutesintotheFuture, a critical look at how tech is shaping our lives & what we can do for a better tomorrow
Go to the profile of Imogen Meborn-Hubbard
Imogen Meborn-Hubbard
I help teams design responsible systems, processes and experiences. Rooted in the observation and understanding of people (former Psychologist/Neuroscientist)
Go to the profile of Valeria Adani
Valeria Adani
Partner at Projects by IF. Parmesan cheese lover, retired violinist, new mum , Italian immigrant and lifelong service designer.