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Sarah Gold in Writing by IF

Jan 31

New design patterns for AI

Trust in software through design thinking

Reducing data and trust breaches caused by software used by…

Sarah Gold in Writing by IF

Oct 26, 2023

An AI generated image of imaginary connective tissue. The picture is abstract and has 3 colours: white, blue and pink. It almost looks like a cross section of a leaf, with different nodes and connective lines in between them.

In 12 months you’ll be an AI organisation, like it or not

The 2 AI driven shifts we see at IF, and…

Sarah Gold in Writing by IF

May 31, 2023

Why trust is more important than good UX

We all want trustworthy relationships — we need them too. We need to be able to trust the…

Valeria Adani in Writing by IF

Dec 7, 2023

Generative AI is not a quick fix for your products or services

Sarah Gold in Writing by IF

Jul 2

Diagram describing how hashes within log entries are automatically checked, and that someone is sent a notification if the log fails validation.

Earn trust by proving what you say

Making organisations and services prove they can be trusted is the…

Valeria Adani in Writing by IF

Sep 14, 2023

Imagining the future: LLMs, Generative AI and future experiences.

Notes from our first Learned…

Sarah Gold in Writing by IF

Jun 25

Text on a pink background. TRUSTWORTHY EMPOWERED SAFE RESPECTED

Updating the Responsible Technology by Design framework

These were the top 10 stories published by Writing by IF; you can also dive into yearly archives: 2022, 2023, and 2024.

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Writing by IF

Trust is the new experience, and it’s for all of us to design. Follow for blog posts on design, technology and trust by the team at IF.

More information

New design patterns for AI

16 new design patterns that empower people

Introducing IF’s Responsible Technology by Design Framework

Trust is the new experience

Trust in software through design thinking

Reducing data and trust breaches caused by software used by…

In 12 months you’ll be an AI organisation, like it or not

The 2 AI driven shifts we see at IF, and…

Why trust is more important than good UX

Generative AI is not a quick fix for your products or services

Earn trust by proving what you say

Making organisations and services prove they can be trusted is the…

Imagining the future: LLMs, Generative AI and future experiences.

Notes from our first Learned…

Updating the Responsible Technology by Design framework