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True Pirates aren’t Afraid to Lose their First Customers 🏴‍☠

True Pirates aren’t Afraid to Lose their First Customers 🏴‍☠

Recently, a startup founder, very proud of launching their product, came to me with the following problem:
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Erik van der Pluijm
Visualising the Startup Lifecycle ‘Main Sequence’

Visualising the Startup Lifecycle ‘Main Sequence’

Do companies grow, evolve, and die just like stars?
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Erik van der Pluijm
How to Prioritise Assumptions with the Business Model Canvas

How to Prioritise Assumptions with the Business Model Canvas

When you’re exploring a new business model, product, or service, it is important to validate your assumptions. The Lean Startup movement…
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Erik van der Pluijm
🔮 Startup Calculator Redux 🔮

🔮 Startup Calculator Redux 🔮

Every startup entrepreneur would love to have a crystal ball. I know I would love to have one! Wouldn’t it be awesome to know what is…
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Erik van der Pluijm
SETI for your business: the world is bigger than you think

SETI for your business: the world is bigger than you think

Three ways to map the world around your company for innovation
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Erik van der Pluijm
Balance Cost with Strength of Evidence for your next Lean Experiment

Balance Cost with Strength of Evidence for your next Lean Experiment

Updated Experiment Cheatsheet
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Erik van der Pluijm
100 Questions you can ask in Customer Development Interviews

100 Questions you can ask in Customer Development Interviews

Use this list to come up with interview scripts fast and easy
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Erik van der Pluijm
Optimise your Value Proposition with Card Sort

Optimise your Value Proposition with Card Sort

How to get a read on what features customers find important
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Erik van der Pluijm
Jobs to be Done and the Job Map

Jobs to be Done and the Job Map

How to find your key innovation opportunities based on the Jobs to be Done
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Erik van der Pluijm
Unsuck your startup with Pirate Metrics

Unsuck your startup with Pirate Metrics

How Pirate Metrics helps you innovate faster
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Erik van der Pluijm
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