A Deep Dive Into iOS Deep Linking

Learn the in’s and out’s of creating a scalable deep linking architecture for your iOS app!

Deep linking is a powerful way to allow users to interact with your apps. From a simple tap…

From 0 to 60 (Models) in Two Years: Building Out an Impactful Data Science Function

In 2018, I was hired to help WW build out a data science function. At the time, there was just a single junior data scientist and zero models in production. Today, we have a thriving…

Optimizing search-as-you-type from the front-end perspective

Reducing Our Attack Surface with AppSec Platform

A guide to building a web app discovery & security…

Lasso: Introducing a new architectural framework for iOS

Lasso is an iOS application architecture for…

Lasso: An introduction to Flows

An architectural pattern for elegant cross-screen logic

Reflecting — Early Lessons Learned as a Design Manager

As I round out my second year as a people manager, I want to take this opportunity to reflect on my journey. In my experience, the best way to ground myself in what I’ve learned is to write it down. This time I’m going to try something…

What is a Product Manager?

When my journey in product management first began, I was in college, and did not fully grasp what it meant to be a product manager. As my career advanced and I gained a better understanding of what the role entailed, I noticed that the people around me who were not familiar with…

WW: My Virtual Summer Internship Experience

This summer, WW welcomed a class of interns across Tech and Product. Interns play a…

The Path to Building Beautiful Inclusive Experiences

Stop the assembly line