Earth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…

After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…

By Richard Raddon, co-founder and co-CEO, Zefr

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…

The Big Picture

The days are getting longer, the weather is getting warmer, and anticipation for spring and summer plans are coming together for both…

2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…

Fans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…