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Suitability Measurement. Built for Walled Gardens.

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  • Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube

    Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube

    Earth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Apr 22
    Zefr Selected By Meta as First Partner for Feed Verification

    Zefr Selected By Meta as First Partner for Feed Verification

    After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…
    Go to the profile of Zefr
    Zefr
    Mar 17
    Zefr Innovation and Ad Tech Musings

    Zefr Innovation and Ad Tech Musings

    By Richard Raddon, co-founder and co-CEO, Zefr
    Go to the profile of Zefr
    Zefr
    Mar 8
    Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…

    Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…

    Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Jan 24
    Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook

    Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook

    The Big Picture
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Mar 3
    Q2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual Data

    Q2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual Data

    The days are getting longer, the weather is getting warmer, and anticipation for spring and summer plans are coming together for both…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Apr 6
    Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry

    Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry

    2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Dec 30, 2021
    Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube

    Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube

    Fans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Jan 31
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