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Suitability Measurement. Built for Walled Gardens.
GARM Suitability Hub
Zefr
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Zefr Named to TikTok Marketing Partner Program
Zefr Named to TikTok Marketing Partner Program
Zefr, global market leader in brand suitability in walled gardens, deepens integration with TikTok
Elisa Crutchfield
Feb 23
Tap into Sports Fandoms on YouTube through Zefr’s Contextual Targeting Opportunity for the FIFA…
Tap into Sports Fandoms on YouTube through Zefr’s Contextual Targeting Opportunity for the FIFA…
The countdown for the 2022 World Cup in Qatar is underway as 32 teams prepare to represent their countries on a global stage…
Jesus Sifuentes
Oct 25, 2022
Zefr Selected By Meta as First Partner for Feed Verification
Zefr Selected By Meta as First Partner for Feed Verification
After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…
Zefr
Mar 17, 2022
Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…
Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…
Last week at the annual ThinkLA Idea Awards — an advertising industry event hosted by ThinkLA, the Los Angeles-based organization…
Brianna Trafton
Jun 13, 2022
Zefr Innovation and Ad Tech Musings
Zefr Innovation and Ad Tech Musings
By Richard Raddon, co-founder and co-CEO, Zefr
Zefr
Mar 8, 2022
Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook
Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook
The Big Picture
Brianna Trafton
Mar 3, 2022
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…
Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…
Brianna Trafton
Jan 24, 2022
Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube
Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube
Earth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…
Brianna Trafton
Apr 22, 2022
Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube
Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube
Fans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…
Brianna Trafton
Jan 31, 2022
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…
Brianna Trafton
Dec 30, 2021
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