Homepage
Open in app
Sign in
Get started
Suitability Measurement. Built for Walled Gardens.
GARM Suitability Hub
Zefr
Follow
Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube
Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube
Earth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…
Brianna Trafton
Apr 22
Zefr Selected By Meta as First Partner for Feed Verification
Zefr Selected By Meta as First Partner for Feed Verification
After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…
Zefr
Mar 17
Zefr Innovation and Ad Tech Musings
Zefr Innovation and Ad Tech Musings
By Richard Raddon, co-founder and co-CEO, Zefr
Zefr
Mar 8
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…
Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…
Brianna Trafton
Jan 24
Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook
Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook
The Big Picture
Brianna Trafton
Mar 3
Q2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual Data
Q2 Brand Planning: Exploring April Tentpole Moments on YouTube through Zefr’s Contextual Data
The days are getting longer, the weather is getting warmer, and anticipation for spring and summer plans are coming together for both…
Brianna Trafton
Apr 6
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…
Brianna Trafton
Dec 30, 2021
Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube
Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube
Fans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…
Brianna Trafton
Jan 31
About Zefr
Latest Stories
Archive
About Medium
Terms
Privacy