The countdown for the 2022 World Cup in Qatar is underway as 32 teams prepare to represent their countries on a global stage…

After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…

Last week at the annual ThinkLA Idea Awards — an advertising industry event hosted by ThinkLA, the Los Angeles-based organization…

By Richard Raddon, co-founder and co-CEO, Zefr

The Big Picture

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…

Earth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…

Fans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…

2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…