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Suitability Measurement. Built for Walled Gardens.

  • GARM Suitability Hub
  • Zefr
  • Zefr Named to TikTok Marketing Partner Program

    Zefr Named to TikTok Marketing Partner Program

    Zefr, global market leader in brand suitability in walled gardens, deepens integration with TikTok
    Go to the profile of Elisa Crutchfield
    Elisa Crutchfield
    Feb 23
    Tap into Sports Fandoms on YouTube through Zefr’s Contextual Targeting Opportunity for the FIFA…

    Tap into Sports Fandoms on YouTube through Zefr’s Contextual Targeting Opportunity for the FIFA…

    The countdown for the 2022 World Cup in Qatar is underway as 32 teams prepare to represent their countries on a global stage…
    Go to the profile of Jesus Sifuentes
    Jesus Sifuentes
    Oct 25, 2022
    Zefr Selected By Meta as First Partner for Feed Verification

    Zefr Selected By Meta as First Partner for Feed Verification

    After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…
    Go to the profile of Zefr
    Zefr
    Mar 17, 2022
    Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…

    Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA…

    Last week at the annual ThinkLA Idea Awards — an advertising industry event hosted by ThinkLA, the Los Angeles-based organization…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Jun 13, 2022
    Zefr Innovation and Ad Tech Musings

    Zefr Innovation and Ad Tech Musings

    By Richard Raddon, co-founder and co-CEO, Zefr
    Go to the profile of Zefr
    Zefr
    Mar 8, 2022
    Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook

    Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook

    The Big Picture
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Mar 3, 2022
    Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…

    Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…

    Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Jan 24, 2022
    Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube

    Earth Day 2022: What Marketers Need to Know to Reach Eco-Conscious Consumers on YouTube

    Earth Day acknowledgements, celebrations, and marketing plans are in full-swing today as brands and consumers leverage today’s tentpole…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Apr 22, 2022
    Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube

    Planning for Super Bowl LVI: How Marketers Can Scale Their Brand Preferences on YouTube

    Fans and brands alike are getting ready for one of the biggest sports and television moments of the year. This year’s Super Bowl, between…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Jan 31, 2022
    Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry

    Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry

    2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…
    Go to the profile of Brianna Trafton
    Brianna Trafton
    Dec 30, 2021
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