After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…

The Big Picture

2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…

Brands’ reputations have always been crucial, and built over years of marketing, social media, and direct interaction with customers. With…

How The GARM Standards Can Help Media Agencies Improve their Suitability

Brand Suitability, by its nature, differs for each brand. It became a common umbrella term for a myriad of content types that certain…

The Global Alliance of Responsible Media Brand Safety Floor provides platforms, agencies, and marketers the structure with which to…

Earlier this year, industry leaders from platforms, brands, agencies and tech companies got together to talk about the future of the ad…

The Global Alliance for Responsible Media: Meaning, Goals & Principles

How the GARM Standards Are Helping to Create a More Responsible Ecosystem

The dawn of a new day in brand safety and suitability