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Zefr
GARM Suitability Hub
Zefr
The Comprehensive GARM Brand Suitability Wikipedia for the Industry.
Zefr Selected By Meta as First Partner for Feed Verification
Zefr Selected By Meta as First Partner for Feed Verification
After an extensive selection process, Meta has selected Zefr as the first partner for providing independent reporting on the context in…
Zefr
Mar 17, 2022
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers…
Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid…
Brianna Trafton
Jan 24, 2022
Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook
Walled Gardens vs. the Open Web: A 2022 Industry Overview & Outlook
The Big Picture
Brianna Trafton
Mar 3, 2022
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
Key Milestones in Brand Suitability: A 2021 Timeline of GARM and the Responsible Marketing Industry
2021 marked a seminal year in the progress of brand safety and suitability within the digital media space, with the Global Alliance for…
Brianna Trafton
Dec 30, 2021
Understanding How Brands Can Use the GARM Standards
Understanding How Brands Can Use the GARM Standards
Brands’ reputations have always been crucial, and built over years of marketing, social media, and direct interaction with customers. With…
Alyssa Greene
Oct 20, 2021
Say Goodbye to Subjective Blocklists , Hello to Defined Brand Suitability
Say Goodbye to Subjective Blocklists , Hello to Defined Brand Suitability
How The GARM Standards Can Help Media Agencies Improve their Suitability
Zefr
Sep 2, 2021
Understanding the GARM Brand Suitability Definitions
Understanding the GARM Brand Suitability Definitions
Brand Suitability, by its nature, differs for each brand. It became a common umbrella term for a myriad of content types that certain…
Elisa Crutchfield
May 28, 2021
Understanding the GARM Brand Safety Floor
Understanding the GARM Brand Safety Floor
The Global Alliance of Responsible Media Brand Safety Floor provides platforms, agencies, and marketers the structure with which to…
Elisa Crutchfield
May 25, 2021
Brand Safety & Suitability: New Rules, New Regulation
Brand Safety & Suitability: New Rules, New Regulation
Earlier this year, industry leaders from platforms, brands, agencies and tech companies got together to talk about the future of the ad…
Elisa Crutchfield
May 6, 2021
Understanding GARM
Understanding GARM
The Global Alliance for Responsible Media: Meaning, Goals & Principles
Elisa Crutchfield
Apr 5, 2021
The Age of Responsible Marketing
The Age of Responsible Marketing
How the GARM Standards Are Helping to Create a More Responsible Ecosystem
Zefr
Mar 19, 2021
Who’s Watching the Watchmen?
Who’s Watching the Watchmen?
The dawn of a new day in brand safety and suitability
Zefr
May 4, 2021
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