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Archive of stories published by Zodiac Metrics
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Artem Mariychin
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Zodiac Metrics
Mar 1, 2018
Why the Future of Marketing Lies in Customer Valuation (Not Attribution)
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430
Justin Gage
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Zodiac Metrics
Nov 7, 2017
The era of the customer-centric business
Businesses have typically been built around understanding forces, groups, and trends. New technology is changing that paradigm by giving companies unprecedented…
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740
Artem Mariychin
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Zodiac Metrics
Nov 27, 2017
Five Things You Need to Know About Your Customers to Make Your Startup a Success
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Zodiac Metrics
All things predictive analytics, data science, artificial intelligence, customer lifetime value, and data-driven marketing.
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Artem Mariychin