All stories published by Clear as Mud on April 10, 2016

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All Stories published by Clear as Mud on April 10, 2016

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2016

April

Gena Jiang in Clear as Mud

Apr 10, 2016

Lessons learned from 2009 — Yes, those are still relevant

United Breaks Guitars

One of my first memories of social communication crisis is the United Breaks Guitars incidence back in 2009, when social media was just becoming “a thing”. Here’s a…

Vicky Chen in Clear as Mud

Apr 10, 2016

Crisis on Social Media: Lesson from KitchenAid

What Happened?

On Oct. 3rd 2012 — the night of presidential debate in the US, @KitchenAidUSA tweeted a poorly spelled comment on its Twitter feed to over 25,000 followers about President Obama’s grandmother, who died…

Erica Zendell in Clear as Mud

Apr 10, 2016

Honest[ly] in Need of Empathy

Why The Honest Company needs to bring a human brand voice to its PR crises

One of my favorite brands in the consumer products business is The Honest Company. I’m a hardcore advocate of the company’s mission (“to empower people to live a healthy, happy…

Andrew Kao in Clear as Mud

Apr 10, 2016

Honest Company

On March 10, the Wall Street Journal (WSJ) published an article claiming that Honest Company, a consumer goods company that emphasizes non-toxic household products, had laundry detergent products that contained chemicals. The chemical in question, sodium lauryl sulfate, or SLS, is contained in…

April 09, 2016

April 11, 2016