Gone Viral

The power of engagement

I have been a member of Facebook for more than six years. I am also a member of Instagram but I use them in different ways. The Facebook is a way that I found to be connected to every single person that I had the chance to meet, including family, friends and peers from work. On the…

Why does it matter what color the dress is? Because everyone agrees it does.

When this photograph began making its way across social media and into the…

Be like Bill.

If you were on social media last month, odds are that you’ve seen the ‘Be like Bill’ meme. Here’s an example of one:

Nothing but net: Everlane’s perfect viral post

The Facebook post was simple enough. A photo of Steph Curry, superstar point…

Weather: Not the boring conversation-killer we once thought it was

During this frigidly cold weekend of unusually low temperatures in Boston, it seemed obvious that countless people would use this opportunity to compare our experiences this weekend to the trials and tribulations of…

Why MYoTee took China by storm?

In 2014, a cartoon avatar collage app went viral in China. Overnight, cartoon avatars generated by a…

Pugs go viral

I had never stopped and think about why some of the posts we see in social media go viral so fast, until now. In the cyberspace we are constantly been bombed with tons of posts, comments, pictures and videos, but as we know, not all of them spread among users with the same pace. What have those posts…

Blue or Gold? #THEDRESS

The Dress

Do you still remember the dress?

Social Media Glitter and Gold: How One Dress Became a Worldwide Meme

“White and gold or black and blue?” The question seems rather benign, but managed to ignite a social media firestorm. An innocent Tumblr post (since taken down) sparked a global debate over what color the dress was, gathering steam on Twitter and eventually…