Social Platforms

How the Mexican Secretary of Tourism can Drive Tourism through Pinterest

Encouraged by my Mexican friend and core team member, my wife and I decided to ditch the traditional Thanksgiving turkey and instead book a last minute trip to the Yucatan peninsula in Mexico. We had known…

Infrastructure Design Firms and Social Media

As an engineer, I have witnessed that many architecture/engineering/construction firms (AEC firms)have not been active in social media as other industries are. Now this characteristic is changing, and AEC firms are starting to see the value of social media. Social media usage is…

Hockey and Snapchat: A Game Winning Goal

I have always loved the game of hockey. Since the first time my dad put skates on me and gave me a hockey stick when I was four years old, it’s been one of my passions. To this day, I still love to put the skates on and hit the ice. When I’m not at the rink playing, I enjoy catching…

Powering the Possibles Everyday

Dell Inc. was once the world’s leading technology company with its well-know for its innovation in direct sales model and “build-to-order” or “configure to order” approach to manufacturing — delivering individual PCs configured to customer specifications in 1990s. By late…

Lessons in Chocolate

Several times per week I catch my wife checking out Pinterest. I have never really been interested in it, as I see that she looks at “pins” covering fashion, recipes, fitness, and other topics I have little concern for. However, I know Pinterest is one of the apps she uses more frequently to…

“Let’s Get It On [Instagram]”

Why Trojan Brand Condoms should penetrate a new social platform.

Go into the bedside table, medicine cabinet, or jeans pocket of your average sexually-active human in the United States. You’ll probably find condoms. More often than not, those condoms…

If a Tree Falls on Twitter, Corporations Will Hear It

Every picture you take, every post you make, companies are watching you.

Sophisticated algorithms and artificial intelligence are being deployed to aggregate and make sense of trends in consumer behavior and…

March Madness and Snapchat: Perfect Companions

Before last week, I would have told you that “Snapchat for Business” is somewhat of an oxymoron. Or if not an oxymoron, all it could possibly mean is that businesses might place ads on Snapchat that users see as they take and view silly photos…

See it. Eat it.

My sister is trying to get her food catering business off the ground. My thought is, if you want people to buy your food, they need to see your food. If they need to see your food, put up pictures of your food. And where better to do that than Instagram?

Hilton doesn’t need another album for its hotel rooms on Pinterest