Startup

Infrastructure Design Firms and Social Media

As an engineer, I have witnessed that many architecture/engineering/construction firms (AEC firms)have not been active in social media as other industries are. Now this characteristic is changing, and AEC firms are starting to see the value of social media. Social media usage is…

If a Tree Falls on Twitter, Corporations Will Hear It

Every picture you take, every post you make, companies are watching you.

Sophisticated algorithms and artificial intelligence are being deployed to aggregate and make sense of trends in consumer behavior and…

Have You Ever Waited In Line Online?

Queuing up. Standing in line for something free, something new or something on discount. These are part of Asians’ lives. Lining up online? This is new to us!

In 2010, Uniqlo opened a new store in one of the department stores in Taipei…

The future is here… lickable photos!

OpenTable created an amazing video sharing their latest release of a game changing feature, lickable photos. Today we live in a world, where foodies have to rely on restaurant recommendations from friends (word of mouth), yelp reviews and other food…

ROI on April Fools campaign

Managing social media is both art and science. On one hand, you have all these quantitative number on likes, views, reach, comments, and etc. On the other hand, what does it mean?? Well, it is completely up to your creative self. (wink) OK, let’s be serious. How does the 1000…

British Airways Twitter Fail

British Airways’ customer service was so horrible that a customer was actually willing to pay Twitter to advertise his tweet on their platform to generate buzz about his experience with British Airways’ customer service. After losing his father’s baggage, Hassan Syed, paid for a…

Social Media in the Work Place

Communication: it is the necessary connective tissue between people who need to coordinate to get things done at work. To me it is obvious that social media, which are simply digital platforms for communication, have the potential to add value to the workplace.

Cause Marketing: With a Cause, or Just BeCause?

It strikes me when thinking about cause marketing — when a for-profit company undertakes a campaign to support some kind of social cause — that it is best understood in the context of the broader issue of business and social impact. This is an…

Breaking into industry

Studying the social media management means you are constantly analyzing the social media presence of people and companies around you. While I am diligently keeping tap of the likes and shares of my client, sometimes I do wonder how my online identity comes across to the word?