Why does it matter what color the dress is? Because everyone agrees it does.
When this photograph began making its way across social media and into the…
Social Media Glitter and Gold: How One Dress Became a Worldwide Meme
“White and gold or black and blue?” The question seems rather benign, but managed to ignite a social media firestorm. An innocent Tumblr post (since taken down) sparked a global debate over what color the dress was, gathering steam on Twitter and eventually…
Because this blog entry is about social media “brand fails,” I have been pondering about the power of social media to both make and break a company, brand, campaign, person, or group. One of the features of…
1. Destroying Fake Statues
What went wrong and why: Last year, ISIS jihadis released a propaganda video showing themselves destroying ‘ancient’ 3,000 year-old sculptures. However, art experts claim that supposedly ancient artifacts destroyed were…
There is something enjoyable about seeing a big company fail in social media. Perhaps it is solace in knowing that everyone fails, thereby justifying any past or future mistakes from the rest of us. However, JP Morgan’s troubles with the #AskJPM tag in 2013 also bring in an element of…
Nowadays, to have a social media presence has almost become a must for companies, especially big ones targeting at younger consumers. However, when McDonalds decided to have Mr. Ronald McDonald twitt for the company, the nightmare began.
Four months after facing two catastrophic airline disasters is probably not the best time to kick of a social media contest soliciting submissions for the top “bucket list” activities. Malasia Air somehow missed that memo.
Social media is a powerful medium. Social media can catapult a relative nobody onto the global stage. Social media can transform a college gamer into a millionaire with an online following larger than that of Kanye West. But the transparency of social media is not without its risks. Social…
There is always tradeoff between speed and quality in social media. When social media only started to become a mean of brand communication many companies used to hand write all the posts and approve them with management, PR and Legal departments.