Lead Generation And Conversion Marketing Tools
Part 4 of a rather personal ‘tools I use’ series. Huge gap between this and the last one simply because I have had way too much stuff to do for video platform I work for. In case you are interested, it all kicked off in July 2016 with content marketing tools post. Carried on with #SEO & monitoring tools post from October 2016 and then January 2017 post 6 Social Media Marketing Tools You Will Need In 2017. Time to wrap out this with Lead Generation And Conversion Tools piece. Read on.
Whether you are aiming on branding, engagement, traffic or lead generation the following set of tool is a great way to reach your goals. They are great for A/B testing and making simple tweaks that could mean a lot for any type of conversions.
LeadPages
Used for building customized landing pages for web sites, featuring hundreds of templates that are utilized to drive conversions. Perfect tool for A/B testing. What-more you can use their high converting templates and adjust them for your product and integrate them with your Hubspot, Marketo, and Salesforce/Pardot etc.
Price: Pro option at $48/month is best value for your money.
SumoMe
Another great tool for driving web site conversions and engagement. Actually, SumoMe is a set of tools that aim to improve your website/webpage performance. You can use Welcome Mat, Heat Maps, List Builder, the Scroll Box, the Smart Bar and so on to add and customize, and adjust to the look and feel of your brand. Those effective email boxes you bump to on most of B2B websites comes form SumoMe :-)
Price: Free and $10/month as best options for a single website.
ConvertKit
Email marketing with a twist. ConvertKit nurtures leads down your sales funnel, giving you a chance to customize opt-in forms and place them across your site. It is also possible to design landing pages, create drip campaigns and send important one-off emails to your subscribers. Sometimes you need to shy away from big email handlers (MailChimp and the rest). When you do, this is the tool for you.
Price: Begins at $29/month.
LeadChat
This particular tool allows you to insert sales staff directly into your site. Just add live chat agents to your site who can then easily chat with visitors, thus convert them to customers. Simple and easy. You can handle it or they can handle it for you. It is a cost effective solution for every business.
Price: Begins at $99/month.
Import.io
Import.io is a tool that allows you to scrape the web for relevant information about products, businesses, and competitors. The best way to spy on your competition and learn from their marketing tactics. The tool automates the data collection process and presents it in an easily digestible manner for business owners looking to quickly identify and take advantage of gaps in their market or industry.
Price: Free and $299 as best options.
Read on…the links :-)
I make do with these. You might not so before you start using one of them and before you start bashing me :-) please, check other sources like the ones listed here for second / third opinion (have a resource in mind? hit me up, let me know):
13 Must-Have Lead Generation Tools
What are the best lead generation tools?
The 10 Best Lead Generation Tools in 2017
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
14 Conversion Optimization Tools for More Sales
5 Essential Conversion Optimization Tools to Maximize your ROI
Now, Over to you!
Alright! Much of what you read here is based entirely on my own needs. These are #leadgeneration tools I use everyday in my efforts to spread the good word about what I/we at BridTV do.
This is the third post in my 4 post series about tools we use. The rest are:
1. Content Marketing Tools
2. SEO & Traffic Monitoring Tools
3. Social Media Marketing Tools
4. Conversion & Lead Generation Tools
If you can’t wait for the followups visit the original post from BridTV blog titled:
20 Great Tools For Your Everyday Content Marketing Efforts
with somewhat less personal perspective on tools we use.
Now really over to you … first of all, if you like what you have read here please LIKE IT and SHARE IT and FOLLOW me :-) Second, hit me with your thoughts on these tools or introduce me to the new ones. Show me what works for you? Leave a comment in the comment section below! and THX for reading!
