You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction? This will probably happen. Don’t panic. When you’re stuck in a perpetual loop, it’s usually because you’re not getting clear feedback. This isn’t your potential customers’ fault…

This has been an interesting week. Monday I attended a product404 event where my friend Butler Raines talked about creating a product-led organization at SalesLoft. My book was released on Tuesday and my inbox exploded with questions like “why did you write the book?” and “what’s the one big take-away?”…

A User Journey is basically what it sounds like: the journey a user goes on when trying to accomplish a task. For example, you might think it’s pretty easy to open your phone and post something on social media. True, but when we break down all the steps it actually…

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer. A common mistake people make with an MVP is to build something that’s too focused on…

Ever notice a recurring theme in your life? I’ve had several conversations about process with people over the last few weeks. So many conversations, in fact, that I thought it was worth writing about here. If you’ve ever watched The Profit you know Marcus Lemonis gives a standard lecture about…

A few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more money. Saving enough money is a big problem in the US, so I took the meeting. That’s when it got weird. They wanted people…

Why Human-Centered Design matters now more than ever. — In the dark ages before the Internet, we lived in a seller-driven economy. People were only aware of what was at their local market, so they had limited choice. People relied on advertising and word-of-mouth to learn about new products and services. Companies would create new products based on not…

The economy has changed dramatically in the last 10 years. The pace of technology innovation from giants like Google and Amazon have made it possible for the average person to find a wider variety of products and services faster and easier than ever before. This shift has created new realities…

Several weeks ago my friend Jared Spool tweeted this. It caused quite a stir among the design community, and from where I sit, that’s a great thing. This got a lot of people riled up. People said things like… “I don’t go to a restaurant, tell them to leave…