Tweeter’s Digest (September 16, 2018)
There is so much high-quality original content tweeted by entrepreneurs, investors, and interesting people. Here’s a Tweeter’s Digest:
✨✨ A Twitter weekly recap for those who don’t check Twitter ✨✨
Articles:
Changing people’s minds is difficult. Two interesting takeaways for me from this article “Why Facts don’t change minds”. (1) The more you repeat a bad idea, the more likely people are to believe it. The best thing that can happen to a bad idea is that it is forgotten. The best thing that can happen to a good idea is that it is shared. (2) Facts don’t change our minds. Friendship does. If someone abandons their beliefs, they run the risk of losing social ties. You can’t expect someone to change their mind if you take away their community too. You have to give them somewhere to go. Link.
Joe Rogan’s interview of Elon Musk is thoroughly entertaining. Musk has a special talent for simplifying complicated concepts, such as why he prefers tunnels to flying cars (flying cars are loud, blow lots of air, and would result in occasional parts dropping on your head). Some interesting comments by Musk include:
- “I’d rather be optimistic and wrong than pessimistic and right”
- “A Tesla is not a car. It’s a thing to maximize enjoyment”
- “Comparison is the thief of joy” (Teddy Roosevelt), on topic of social media
- “Happiness equals reality minus expectations” (Tom Magliozzi)
Thought of the week:
An increasing number of companies are operating with radical transparency.
Buffer publishes their financials (revenue, # of customers, churn), equity cap table,and just about everything else.
That’s also the idea behind StarterStory, a platform that shares stories of how e-commerce entrepreneurs started and have grown their businesses. Each interview is tactical — including revenue figures, customer acquisition channels, and tools used.
I love learning about the behind-the-scenes operations of a company. Such transparency creates an completely authentic brand. Potential customers see where their dollars are going, and current and potential hires know the trajectory of the company. It also makes for effective content marketing (I’m writing about it right now #meta).
But there are some risks to wearing your business on your sleeve. What if the company’s growth stalls, for all the world (including customers and employees) to see? Moreover, what if you share too much of your strategy to competition.
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