Pedro Porto AlegreThe Strategic Importance of Knowing Your NumbersMarketing budgets need to be thought of as bigger strategic decisions than simply the leftover cash or a small revenue percentage that’s…3d ago3d ago
Pedro Porto AlegreWhat Marketers Get Wrong About Social MediaOne of the most common mistakes I see being made by brands trying to crack social media is only attempting to create content that drives…Sep 3Sep 3
Pedro Porto AlegreAn Introduction To Brand ArchitectureFar too often brand managers need to make brand portfolio decisions without understanding the tools at their disposal. Brand architecture…Aug 28Aug 28
Pedro Porto AlegreFostering A Culture Of Creativity In Efficient TimesFor creativity to flourish, structure, planned inefficiency and a pleasing environment are pre-requisites for any company.Aug 6Aug 6
Pedro Porto AlegreStrategic Thinkers Are Playing A Different GameWhile it’s fashionable these days to be an optimist, when you’re devising your strategy that’s not the time to act in such a way. Realism…Jul 30Jul 30
Pedro Porto AlegreWhat Is Your Product Hired To Do?By looking at our products through the lenses of “Jobs To Be Done” we open up the possibilities for product improvement and innovation.Jul 24Jul 24
Pedro Porto AlegreGetting To The InsightIdeas are floating all around us. But an idea without an insight is just a shot in the dark.Jul 152Jul 152
Pedro Porto AlegrePick Your Distribution Channels WiselyGetting the ‘Place” Marketing P right is critical in setting your brand up for long-term profitable growth.Jul 9Jul 9
Pedro Porto AlegreHow To Properly Assess Distinctive Brand AssetsBuilding a brand goes far beyond designing a logo and picking a tone of voice. It involves thinking through the palette of distinctive…Jul 31Jul 31
Pedro Porto AlegreStrategists And Creatives Are Advertising’s Most Formidable PairingWhy this duo has more to it than meets the eye.Jun 242Jun 242