Pedro Porto Alegre – Medium

Pedro Porto Alegre

Pedro Porto Alegre

Is Pricing The Most Important Marketing P?

Revenue is just the ‘carrier drug’ of profit. Any organization’s ultimate goal should always be to drive profitability, not revenues.

10h ago

Is Pricing The Most Important Marketing P?

10h ago

Pedro Porto Alegre

How To Sustain Product Innovation

Most marketers will never get involved in product innovation. And that’s not a fault of their own. Oftentimes the Product P gets pushed to…

Jun 12

How To Sustain Product Innovation

Jun 12

Pedro Porto Alegre

Mobilizing Resources Through Objective-Setting

Far too often marketers set lofty and unclear objectives. And they are unclear because no choices have been made.

Jun 5

Mobilizing Resources Through Objective-Setting

Jun 5

Pedro Porto Alegre

How To Be Clear With Your Brand Positioning

Brand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…

May 28

May 28

Pedro Porto Alegre

Why Targeting Still Has A Role To Play In Marketing Plans

Mass sophisticated marketing should be the driving force of your plans, however using two-speed targeting to drive results with key…

May 20

Why Targeting Still Has A Role To Play In Marketing Plans

May 20

Pedro Porto Alegre

Market Segmentation Explained

When we talk market segmentation, really what we’re doing is slicing the market into smaller groups with shared commonalities, but that are…

May 7

Market Segmentation Explained

May 7

Pedro Porto Alegre

How To Approach Marketing Research

There are two major types of research marketers must understand how to do: qualitative research and quantitative research (qual vs quant…

Apr 30

How To Approach Marketing Research

Apr 30

Pedro Porto Alegre

You Are Not The Customer

Next time you hear your marketing team using their own experiences as a proxy for how their consumers would behave… stop them right there.

Apr 22

You Are Not The Customer

Apr 22

Pedro Porto Alegre

How To Use Proper Targeting in Marketing

The digital age has given us lots of gifts with its data capabilities, however it has also undone decades of learning on how to reach…

Apr 13

How To Use Proper Targeting in Marketing

Apr 13

Pedro Porto Alegre

What Marketing Strategy Is and Isn’t

Yearly marketing planning is a key activity that companies and brands must do to drive growth. Run this cycle enough times, and the results…

Apr 7

What Marketing Strategy Is and Isn’t

Apr 7

Pedro Porto Alegre

Pedro Porto Alegre

Strategy Director @ WJ Agency. Not your “growth hacks marketing guru”. Follow for nuanced thoughts on strategy, creativity & advertising.

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