Pedro Porto AlegreIs Pricing The Most Important Marketing P?Revenue is just the ‘carrier drug’ of profit. Any organization’s ultimate goal should always be to drive profitability, not revenues.6 min read·10 hours ago----
Pedro Porto AlegreHow To Sustain Product InnovationMost marketers will never get involved in product innovation. And that’s not a fault of their own. Oftentimes the Product P gets pushed to…8 min read·Jun 12, 2024----
Pedro Porto AlegreMobilizing Resources Through Objective-SettingFar too often marketers set lofty and unclear objectives. And they are unclear because no choices have been made.5 min read·Jun 5, 2024----
Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…6 min read·May 28, 2024--19--19
Pedro Porto AlegreWhy Targeting Still Has A Role To Play In Marketing PlansMass sophisticated marketing should be the driving force of your plans, however using two-speed targeting to drive results with key…7 min read·May 20, 2024----
Pedro Porto AlegreMarket Segmentation ExplainedWhen we talk market segmentation, really what we’re doing is slicing the market into smaller groups with shared commonalities, but that are…8 min read·May 7, 2024----
Pedro Porto AlegreHow To Approach Marketing ResearchThere are two major types of research marketers must understand how to do: qualitative research and quantitative research (qual vs quant…6 min read·Apr 30, 2024----
Pedro Porto AlegreYou Are Not The CustomerNext time you hear your marketing team using their own experiences as a proxy for how their consumers would behave… stop them right there.6 min read·Apr 22, 2024----
Pedro Porto AlegreHow To Use Proper Targeting in MarketingThe digital age has given us lots of gifts with its data capabilities, however it has also undone decades of learning on how to reach…6 min read·Apr 13, 2024----
Pedro Porto AlegreWhat Marketing Strategy Is and Isn’tYearly marketing planning is a key activity that companies and brands must do to drive growth. Run this cycle enough times, and the results…6 min read·Apr 7, 2024----