Pedro Porto AlegreGetting To The InsightIdeas are floating all around us. But an idea without an insight is just a shot in the dark.2d ago2d ago
Pedro Porto AlegrePick Your Distribution Channels WiselyGetting the ‘Place” Marketing P right is critical in setting your brand up for long-term profitable growth.Jul 9Jul 9
Pedro Porto AlegreHow To Properly Assess Distinctive Brand AssetsBuilding a brand goes far beyond designing a logo and picking a tone of voice. It involves thinking through the palette of distinctive…Jul 3Jul 3
Pedro Porto AlegreStrategists And Creatives Are Advertising’s Most Formidable PairingWhy this duo has more to it than meets the eye.Jun 241Jun 241
Pedro Porto AlegreIs Pricing The Most Important Marketing P?Revenue is just the ‘carrier drug’ of profit. Any organization’s ultimate goal should always be to drive profitability, not revenues.Jun 18Jun 18
Pedro Porto AlegreHow To Sustain Product InnovationMost marketers will never get involved in product innovation. And that’s not a fault of their own. Oftentimes the Product P gets pushed to…Jun 12Jun 12
Pedro Porto AlegreMobilizing Resources Through Objective-SettingFar too often marketers set lofty and unclear objectives. And they are unclear because no choices have been made.Jun 5Jun 5
Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…May 2821May 2821
Pedro Porto AlegreWhy Targeting Still Has A Role To Play In Marketing PlansMass sophisticated marketing should be the driving force of your plans, however using two-speed targeting to drive results with key…May 20May 20
Pedro Porto AlegreMarket Segmentation ExplainedWhen we talk market segmentation, really what we’re doing is slicing the market into smaller groups with shared commonalities, but that are…May 7May 7