Pedro Porto AlegreFostering A Culture Of Creativity In Efficient TimesFor creativity to flourish, structure, planned inefficiency and a pleasing environment are pre-requisites for any company.Aug 6Aug 6
Pedro Porto AlegreStrategic Thinkers Are Playing A Different GameWhile it’s fashionable these days to be an optimist, when you’re devising your strategy that’s not the time to act in such a way. Realism…Jul 30Jul 30
Pedro Porto AlegreWhat Is Your Product Hired To Do?By looking at our products through the lenses of “Jobs To Be Done” we open up the possibilities for product improvement and innovation.Jul 24Jul 24
Pedro Porto AlegreGetting To The InsightIdeas are floating all around us. But an idea without an insight is just a shot in the dark.Jul 152Jul 152
Pedro Porto AlegrePick Your Distribution Channels WiselyGetting the ‘Place” Marketing P right is critical in setting your brand up for long-term profitable growth.Jul 9Jul 9
Pedro Porto AlegreHow To Properly Assess Distinctive Brand AssetsBuilding a brand goes far beyond designing a logo and picking a tone of voice. It involves thinking through the palette of distinctive…Jul 31Jul 31
Pedro Porto AlegreStrategists And Creatives Are Advertising’s Most Formidable PairingWhy this duo has more to it than meets the eye.Jun 241Jun 241
Pedro Porto AlegreIs Pricing The Most Important Marketing P?Revenue is just the ‘carrier drug’ of profit. Any organization’s ultimate goal should always be to drive profitability, not revenues.Jun 18Jun 18
Pedro Porto AlegreHow To Sustain Product InnovationMost marketers will never get involved in product innovation. And that’s not a fault of their own. Oftentimes the Product P gets pushed to…Jun 12Jun 12
Pedro Porto AlegreMobilizing Resources Through Objective-SettingFar too often marketers set lofty and unclear objectives. And they are unclear because no choices have been made.Jun 5Jun 5