Pedro Porto AlegreIs Pricing The Most Important Marketing P?Revenue is just the ‘carrier drug’ of profit. Any organization’s ultimate goal should always be to drive profitability, not revenues.Just nowJust now
Pedro Porto AlegreHow To Sustain Product InnovationMost marketers will never get involved in product innovation. And that’s not a fault of their own. Oftentimes the Product P gets pushed to…6d ago6d ago
Pedro Porto AlegreMobilizing Resources Through Objective-SettingFar too often marketers set lofty and unclear objectives. And they are unclear because no choices have been made.Jun 5Jun 5
Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…May 2819May 2819
Pedro Porto AlegreWhy Targeting Still Has A Role To Play In Marketing PlansMass sophisticated marketing should be the driving force of your plans, however using two-speed targeting to drive results with key…May 20May 20
Pedro Porto AlegreMarket Segmentation ExplainedWhen we talk market segmentation, really what we’re doing is slicing the market into smaller groups with shared commonalities, but that are…May 7May 7
Pedro Porto AlegreHow To Approach Marketing ResearchThere are two major types of research marketers must understand how to do: qualitative research and quantitative research (qual vs quant…Apr 30Apr 30
Pedro Porto AlegreYou Are Not The CustomerNext time you hear your marketing team using their own experiences as a proxy for how their consumers would behave… stop them right there.Apr 22Apr 22
Pedro Porto AlegreHow To Use Proper Targeting in MarketingThe digital age has given us lots of gifts with its data capabilities, however it has also undone decades of learning on how to reach…Apr 13Apr 13
Pedro Porto AlegreWhat Marketing Strategy Is and Isn’tYearly marketing planning is a key activity that companies and brands must do to drive growth. Run this cycle enough times, and the results…Apr 7Apr 7