Tim HillegondsThree Key LLM Prompts to Supercharge Your CreativityIt’s best if you think of your LLM as a person, perhaps an incredibly smart intern, or as a pocket-sized McKinsey consultant.1d ago1d ago
Tim HillegondsThe AI Big Bang Will Usher in a New Era of Creative InnovationIn that critical moment an explosion of creativity so powerful and so unexpected will occur that it will put into motion an entirely new…1d ago1d ago
Tim HillegondsIs Marketing Over?What if “marketing”-as a discipline, an activity, a department-is a concept that’s hurtling towards an inevitable extinction?1d ago11d ago1
Tim HillegondsResisting Cognitive Tradeoffs in the Age of AIWe need to stay sharp and diligent in our assessment of what’s occurring because becoming distracted now is akin to looking down at your…1d ago11d ago1
Tim HillegondsHow to Create an AI Use CaseBy following this structured approach-identifying potential use cases and carefully implementing pilot projects-you can start harnessing…1d ago1d ago
Tim HillegondsHow to Create an AI Policy — Thrive CreativeIn “ How to Create an AI Council, “ I outlined a three-step framework that any organization, regardless of size, can use to figure out…1d ago1d ago
Tim HillegondsHow to Create an AI CouncilBy using this straightforward three-step framework, any organization, regardless of size, can figure out their AI game plan.1d ago1d ago
Tim HillegondsIs Your Company AI Resilient?At its core, AI resilience is about a business’s ability to adapt to and leverage AI technologies in a way that creates value and drives…May 3May 3
Tim HillegondsDefining AI-First: Navigating the New Vocabulary of Artificial IntelligenceThe reason you feel a lack of clarity around the phrase AI-first is because there’s no clear definition of what it means. It’s up to you to…Apr 5Apr 5
Tim HillegondsRethinking Marketing Budgets for Construction Businesses While Adapting to the AI EraThe question many brand managers and CMOs are asking is this: Given the capabilities of this new technology, how should my marketing budget…Apr 5Apr 5