Tim HillegondsWhat Sort of Human Is Your Brand?As soon as you understand that brands are ideological constructs, you realize that you can construct your brand as ideologically as you’d…Aug 16Aug 16
Tim HillegondsKey Insights from “The Prompt Report” Research PaperIt’s likely the most comprehensive rollup of prompting methods we’ve seen to date.Aug 15Aug 15
Tim HillegondsStop Performing Random Acts of MarketingThese activities might seem productive on the surface, but they typically result in wasted resources and diluted brand messages.Aug 15Aug 15
Tim HillegondsAgentic AI: Shifting from Knowledge to ActionStart building your AI muscle now, because organizations will soon start feeling the financial effects of their reticence to act.Aug 15Aug 15
Tim HillegondsWhy Your Brand Story Still MattersWe’ve now reached a point in time where we need to think deeply about brand narrative again.Aug 15Aug 15
Tim HillegondsCreating and Refining Your EPOC StrategyFrom your customers’ perspective, your brand primarily boils down to a feeling they have about you.Aug 15Aug 15
Tim HillegondsThree Key LLM Prompts to Supercharge Your CreativityIt’s best if you think of your LLM as a person, perhaps an incredibly smart intern, or as a pocket-sized McKinsey consultant.Jul 22Jul 22
Tim HillegondsThe AI Big Bang Will Usher in a New Era of Creative InnovationIn that critical moment an explosion of creativity so powerful and so unexpected will occur that it will put into motion an entirely new…Jul 22Jul 22
Tim HillegondsIs Marketing Over?What if “marketing”-as a discipline, an activity, a department-is a concept that’s hurtling towards an inevitable extinction?Jul 221Jul 221
Tim HillegondsResisting Cognitive Tradeoffs in the Age of AIWe need to stay sharp and diligent in our assessment of what’s occurring because becoming distracted now is akin to looking down at your…Jul 221Jul 221