To tap or not to tap — that is the question on the user’s mind when they see a call to action (CTA) button. The main business goal for using CTA buttons is lead generation. It can lure the user into clicking it and going to the following stage. For example: subscribing to the newsletter, placing a product in the cart or filing a contact form.
We’ve been experimenting with many approaches to better serve our users since our early versions.
Read more about our UI/UX related to this here : high fidelity, rules of thumb, design consistency, focal point and seamless.
