Funnels

If you’ve worked in anything remotely related to e-commerce or sales, you will know about conversion funnels. It looks something like this.

Reflexes

When we touch a very hot object, we immediately withdraw our hand from it. We don’t think about it. We do it involuntarily and unconsciously.

This is a reflex action.

We have such reflex actions for many situations. When we feel we are wronged, when we feel we…