A Guide to Marketing Management & Strategy

Gucci Launches Augmented Reality Sneaker Try-On

Fake followers: the silent business killers

These days, businesses aim to increase their social media following because they…

Choices, Choices, Choices… Why too many options can be overwhelming to consumers

If you're anything like me, big menus, department stores, and the grocery store are your worst nightmares! While some consumers get excited to try different brands, ice cream flavors and enjoy…

I pay over $100 for my activewear: The Value of Lululemon

Disruptive Marketing Philosophies: How Seth Godin Contradicts Traditional Marketing

Personality Trait: Dunkin’ Consumer

Dunkin’, formerly known as “Dunkin’ Donuts”, has become one of America’s number one coffee shops…