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A Guide to Marketing Management & Strategy
Accelerating ideas to reality
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Gucci Launches Augmented Reality Sneaker Try-On
Gucci Launches Augmented Reality Sneaker Try-On
Gucci has become one of the most popular high-fashion brands in recent years offering a wide range of products from clothing and…
Ryan Wertlieb
Dec 2, 2020
Fake followers: the silent business killers
Fake followers: the silent business killers
These days, businesses aim to increase their social media following because they know that increasing their following will boost their…
Ryan Wertlieb
Dec 1, 2020
Spotify Expands into Russia
Spotify Expands into Russia
In July 2020, Spotify launched its service in thirteen new markets across Europe, including Russia. Why is this big news? Russia is…
Ryan Wertlieb
Nov 30, 2020
Choices, Choices, Choices… Why too many options can be overwhelming to consumers
If you're anything like me, big menus, department stores, and the grocery store are your worst nightmares! While some consumers get…
Ryan Wertlieb
Nov 30, 2020
I pay over $100 for my activewear: The Value of Lululemon
I pay over $100 for my activewear: The Value of Lululemon
About a year ago, I started to get really into health and fitness and went to the gym almost every day. I started wearing athleisure much…
Ryan Wertlieb
Nov 9, 2020
Disruptive Marketing Philosophies: How Seth Godin Contradicts Traditional Marketing
Disruptive Marketing Philosophies: How Seth Godin Contradicts Traditional Marketing
In his book “This is Marketing,” Seth Godin gives readers insight into the world of Marketing from his perspective as one of the most…
Ryan Wertlieb
Oct 21, 2020
Personality Trait: Dunkin’ Consumer
Personality Trait: Dunkin’ Consumer
Dunkin’, formerly known as “Dunkin’ Donuts”, has become one of America’s number one coffee shops with 8,500 franchised locations in 41…
Ryan Wertlieb
Oct 11, 2020
Introduction
Introduction
A bit about myself and my marketing motives
Ryan Wertlieb
Sep 20, 2020
About A Guide to Marketing Management & Strategy
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