All Stories published by AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on May 19, 2018
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Digital Platform - Next Steps

Digital Platform

In order to present our startup to our future consumers-clients, we chose to “build” a digital platform of our “El Mejor”.


Market research

In order to, understand our target group and our potential users, we decided to conduct a research. So, we asked some people, of various ages, questions about Eu Travel app. We divided the market in 4 age groups, the first one from 14–18, the second from 18–30, the third one from 30–50 and the last…


Prototype

Having completed the other 3 stages of thinking process we finally created the prototype of our app. However the design is not the official as it was an attempt to visualize the inside of the app. The original prototype was presented in front of the class and the professor.

Betty Tsakarestou Catherine Ntika Leta Papalexopoulou Christina Bolanou


Our experience map

When it comes to creating an app from the begging the experience map is a necessary step in order to clarify the purpose of the app and the way it will work.Nevertheless in order to design the map we first have to define the problem that existed and provide a solution that would solve any issue.


Stages in the design thinking process

Empathize
In a world where distances are minimized and people are constantly traveling, the need for proper guidance is rapidly increasing. What the traveler needs is a tour guide in the palm of his hand that will allow him to get the most out of his trip.


Storytelling

EU TRAVEL

“Eu Travel” is a phone application created by four college friends who used to travel together and pursue to facilitate the trip of other travellers by offering them useful advice. Actually the application expects to fulfill the desires of an average traveler. It…

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AD DISCOVERY — CREATIVITY Stories by ADandPRLAB
Advertising and Public Relations Lab (#ADandPRLAB) Publication to cultivate a culture of curiosity, experimentation, co-creation and impact digital storytelling for students, professionals and academics. We explore the new futures in communication, branding, and digital media.
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