Since starting Ad Reform five years ago, we’ve had to figure out how to support many different kinds of ads being uploaded into our screenshot platform. This includes ad formats like ad tags, VAST tags and HTML5 zip files, and different types of those…
Our platform has tested thousands of ads.txt files. Here are some of the common issues…
If any topic rivals the drama of U.S. politics, it’s advertising/media. I think it’s time for a…
When you talk about ad ops, programmatic media buying, or account management, you often think about all the tedious grunt work that typically requires more people to scale. All the…
If you’re in ad operations, account management, or media buying, you’ve probably received this request a time or two. The client wants to see what their ad looks like on a site. First off, try to push back on any…
A checklist for ad ops pros
If we focus on anything with this blog, it’s that the ad tech ecosystem is incredibly complex, and this complexity has caused lots of problems. One of the core issues is ad fraud and it’s likely you’ve read a good bit about it in the news. Ad fraud is bad right now (to the tune of tens of…
