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Ad Tech Industry News from Undertone
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Advertising is Already Changing

Next week is the big day when GDPR finally rolls out. No longer can marketers in the EU use data to which users haven’t consented. However, we don’t think this change in how we use data will be confined to the EU. Mark Benioff, CEO of Salesforce, has already told CBS News…


Zuckerberg’s Testimony Will Change Digital Advertising

One of the most amusing aspects of watching Mark Zuckerberg testify before Congress was the wide-ranging knowledge or lack thereof, about Facebook ads, and about digital advertising in general by those who want to regulate it. While…