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Advertising Redux

Where will the advertising industry be when the country re-opens? The movement to re-start the economy is growing, albeit faster in some…
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Part 3: The Great Loyalty

by Dan Aks
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francine hardaway

The Great Loyalty

Part 3: The Great Loyalty by Dan Aks
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Latest

This is the first of three pieces by Dan Aks, President of Undertone

Part 1 — The Great Switch: “Five Years in Five Minutes: The Ultimate Brand Test”
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Brands Who Are Advertising Now Are Doing a Public Service

Brands Who Are Advertising Now Are Doing a Public Service

Nobody claims to “like” online advertising. But we really need it to keep the media ecosystem alive, because no one can afford to…
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Was Feb 4 the “cookie apocalypse” as the pundits predicted?

Was Feb 4 the “cookie apocalypse” as the pundits predicted?

Do you remember when that was an important question ?
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francine hardaway
Time to Hop on the Brandwagon

Time to Hop on the Brandwagon

It’s time to come to our senses about digital advertising.
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francine hardaway

Digital Video Consumption Grows, Upsetting the Duopoly

We like research, especially when it aligns with our own corporate strategy. We invested heavily in digital video several years ago, and…
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francine hardaway
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