Time to Download the Brave Browser

Five years of working with ZEDO and navigating the never-ending crises of digital media have…

Could the Blockchain Stop Ad Fraud?

More often than not disruptive changes in an industry come from outside, rather than from within an industry. People inside the industry tend to tinker at the margins, not trying to alienate any of the existing constituencies. In that way, industries are like…

2017 Top Advertising Trends

We’re into Q3 of 2017, and the challenges of the year have asserted themselves with a vengeance. Once again, digital media proves a difficult industry in which to make money for publishers, although ad spend is increasingly going digital. As we’re all well aware most (99%) of the…

New Fraud in Ad Tech: Fake Consent Strings

Well, that didn’t take long. GDPR went into effect at the end of May, and as we all return from summer holidays we are already the victims of consent string fraud. I guess fraudsters don’t vacation. They spent the summer generating fake consent string…

This is the first of three pieces by Dan Aks, President of Undertone

Part 1 — The Great Switch: “Five Years in Five Minutes: The Ultimate Brand Test”

“You gotta play until the end/The only difference between a winner and a loser is a winner plays until he wins…”

Publishers Should be Exploring New Business Models

Jason Hirschhorn is a man with an illustrious past in the media business and much to say about the future of media. The industry ought to be listening to him now that he’s writing again.

Time to Hop on the Brandwagon

A contribution from Dan Aks, President of Undertone

Just How Bad IS Mobile Ad Data?

An experiment that took place during Hurricane Harvey has given us some worthwhile data on the status of programmatic advertising on mobile.

We tend to forget that programmatic tools are still in their relative infancy, and that there’s more to…