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Sebastiano Merlino
Feb 18, 2020
Advertising 101: [B2] Measuring Returns
Are we earning anything?
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11
Sebastiano Merlino
Feb 14, 2020
Advertising 101: [B1] Prices and Rates
The basic concepts of expense and performance metrics
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12
Sebastiano Merlino
Feb 7, 2020
Advertising 101: Introduction
A brief introduction to the course
What’s with this…
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