Cathedral thinking

Stephen Hawking is one of my heroes. A wise man whose disabilities never stopped him from chasing his dreams. Dreams which…

On Planners Talking With Planners About Planning

Or, how to not be the philosophical carpenter in the…

Brief contradictions

I’ve been thinking about briefs. A lot. Way too much. Creative briefs, briefing documents, what a brief is, what it’s not…

David Ogilvy couldn’t predict the future. What makes you think you can?

When best practice makes you feel wrong

And how to deal with it.

The Agency/Platform Metric Wars

Will the real Slim Shady please stand(ard) up?

Agency production cycles

Social media and bureaucratic agency resource planning typically don’t mix well.

Strategy is a means, not an end

Ask someone what a strategy is. Then ask someone else. Then a third person. I bet that every single one…

The limits of specialisation

In the midst of all the unicorns and rainbows that tend to populate the advertising industry (especially…