Cathedral thinking

Stephen Hawking is one of my heroes. A wise man whose disabilities never stopped him from chasing his dreams. Dreams which…

On Planners Talking With Planners About Planning

Or, how to not be the philosophical carpenter in the…

David Ogilvy couldn’t predict the future. What makes you think you can?

The Agency/Platform Metric Wars

Will the real Slim Shady please stand(ard) up?

Strategy is a means, not an end

Ask someone what a strategy is. Then ask someone else. Then a third person. I bet that every single one…

Vanity metrics are not the problem

One of the most disconcerting things you can ask anyone in content strategy is to talk about…

My problem with ‘future thinking’

January is probably the bullshittiest month of the year when it comes to advertising and marketing.

Between rage and serenity

I’ve been noticing a pattern amongst creative and strategist types. Whenever we talk about frustrations and…

The big vision and the details

Or, how to learn to embrace the wonders of subjectiveness