Alarmduck

Alarmduck — Anomaly Detection App for Google Analytics

One of the most challenging aspects of using Google Analytics and managing its accounts and profiles is to ensure data quality and integrity over time. Often, new tracking is added to the tool as new requirements are identified…

Using Adobe Date Segments in Alarmduck Anomalies

Using Alarmduck for Product Spikes

Recently, I have been sharing cool ways that you can use Alarmduck to monitor and improve your web analytics capabilities. For those unfamiliar with Alarmduck, this post will explain what it is and how it can be used with Adobe Analytics to find data anomalies. Last…

Using Alarmduck to Identify “Hot” Onsite Search Phrases

One of the most basic things that users do on websites is conduct onsite searches. While it is a best practice to capture the search phrases your users search on your site, there are so many of them, that most web analysts ignore the…

Leveraging Data Anomalies — Prospects & Competitors

A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty handy if you want to keep tabs on your data or be notified when something…