Recently, I have been sharing cool ways that you can use Alarmduck to monitor and improve your web analytics capabilities. For those unfamiliar with Alarmduck, this post will explain what it is and how it can be used with Adobe Analytics to find data anomalies. Last…
One of the most basic things that users do on websites is conduct onsite searches. While it is a best practice to capture the search phrases your users search on your site, there are so many of them, that most web analysts ignore the…
A few weeks ago, I shared a new tool called Alarmduck that helps detect data anomalies in Adobe Analytics and posts these to Slack. This data anomaly tool is pretty handy if you want to keep tabs on your data or be notified when something…
One of the most difficult parts of managing an Adobe Analytics implementation is uncovering data anomalies. For years, Adobe Analytics has offered an Alerts feature to try and address this, but very few companies end up using…
