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Align on This
A little perspective on design, technology, and business from the people at Parallel.
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Why do estimates for custom software have such crazy ranges?
Why do estimates for custom software have such crazy ranges?
I just met someone looking to have some custom software built and he asked me a real head-scratcher of a question. For a previous project…
Adrian Duyzer
Oct 12, 2017
Creating value for the user when you’re flying blind
Creating value for the user when you’re flying blind
There are times, when working for a digital product studio, when a client comes to us with a new product idea or an existing one that needs…
Meg Smith
Sep 7, 2017
How I Lost (And Found) My Mojo
A few weeks ago I went camping. When I came back I promptly came down with the flu. This kicked off two of the toughest weeks I’ve ever…
Adrian Duyzer
Aug 28, 2017
Hamilton Should Take Advantage Of The IoT Opportunity
Hamilton Should Take Advantage Of The IoT Opportunity
The following is adapted from a speech Adrian Duyzer gave at the HamOnt IoT Conference 2017.
Parallel Digital Studio
Jul 6, 2017
New Focus. New Brand.
New Focus. New Brand.
Some might say that it was a huge leap in choosing to refocus and rebrand. We say it’s a bold decision for an always daring brand.
Parallel Digital Studio
Jun 19, 2017
The Industrial Internet Of Things Opportunity In The GTHA
The Industrial Internet Of Things Opportunity In The GTHA
The Greater Toronto and Hamilton Area (GTHA) is full of industries — manufacturing, transportation and logistics are three of many — that…
Adrian Duyzer
Apr 3, 2017
Marketing Automation is Getting Out-of-Hand
Marketing Automation is Getting Out-of-Hand
I’m getting extremely tired of being on the receiving end of marketing automation.
Parallel Digital Studio
Dec 9, 2016
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